From Paper to Steel
Founded in Rome by Spartaco Maria del Grande, Naga draws inspiration from the ancient serpent deity revered for its wisdom and strength.
The Inspiration: Beyond the Watch
It all began with a bold vision: to transform the idea of a timepiece into a "jewel for the wrist." We weren't looking for a simple accessory, but for an iconic piece capable of standing out at first glance.
The idea was to create a companion for everyday life — something symmetrical and clean, yet charged with an intrinsic strength. A watch that would reflect not just the passing of hours, but the personality of the one wearing it: bold, refined, singular.
The First Stroke
2023
The Origin of the Vision.
It all begins with a blank page and an obsession: to bring together fine jewelry and watchmaking engineering. 2023 is the year of quiet design — months devoted to defining an aesthetic that did not yet exist, and to finding partners capable of turning a bold idea into a tangible reality.
The Essence of the Prototype
2024
The Birth of the Naga Bracelet.
Fate puts our creativity to the test: hours before a decisive meeting at a trade fair, we decide to reimagine the bracelet's design.
The "Naga" is born this way — sketched on a tablet at a restaurant counter, between an espresso and the urgency to create something never seen before. A design that is fluid, sinuous, complete.
On March 23, 2024, the vision officially becomes a company. We are no longer simply designers, but a manufacture with a clear purpose: to redefine everyday elegance.
The Art of the Possible.
We debut at Watchmania with a single, iconic prototype and a series of disassembled dials. Italy sees our custom booth for the first time — a solitary display case holding the brand's future.
The reception is electric. Visitors sense that a new classic is taking shape.
Best Project of the Year.
At WOI, NAGA becomes the name on the lips of several creators, who crown our model as the best project of the year.
The trust of enthusiasts turns into our first pre-orders — an act of faith built on the beauty of a single prototype.
Global Horizons
2025
The Theft and the Rebirth.
We present our first Limited Edition Constellation — set with diamonds — in Valenza. Overnight, we suffer a devastating theft: 30 pieces stolen. The following morning, in the trunk of the car, we find a single survivor: Constellation no. 15/60, disassembled and hidden in a corner.
We do not give up. We display that one piece alongside watches lent to us by our own clients. The result is a record-breaking month: the edition is reduced to just 39 examples, making the Constellation a legendary piece before a single one has been delivered.
From Opera 39 to Dubai.
Our answer to adversity is creation. The theft leads us to a decisive choice: to scale up production.
We launch Opera 39, with natural stone dials, and the Granturismo chronograph, which sells out immediately in the Arab market.
We fly to Dubai for Timezones 2025, welcomed by collectors who traveled from India and Thailand just to shake our hands.
NAGA has become an international phenomenon.
With a distribution network now reaching from the Middle East to India, we continue to chart our own course.
We are currently working on new collections and technical secrets that will keep challenging the conventions of watchmaking.
